
Join us for a day packed with practical and dynamic workshops presented in Spanish, tailored for aspiring entrepreneurs and small business owners!
4/27/2025 | 8:30am – 1:00pm | 1 Main St. Salinas, CA
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Don’t miss out on this event where we will present on:
- How to improve the marketing of your business
- How to access capital to start or grow a business
Additionally, attendees will have the opportunity to meet and hear success stories from local entrepreneurs, as well as explore a Business Expo featuring local products and services.
Our conference is expected to bring together more than 100 aspiring and existing entrepreneurs from the region. This conference will be presented in Spanish, translation to English will be available.
Keynote Speaker

Jackie Cruz, Ed.D.
Vice President of Advancement at Hartnell College and Executive Director of the Hartnell College Foundation
Jackie is the architect of the Foundation’s Advancement and Foundation Team, which includes resource development, alumni relations, government relations, industry, education, and municipality partnerships. Jackie’s passion stems from her life experiences and commitment to supporting youth and women’s economic prosperity.
She has worked at Hartnell for almost 16 years, with previous work at United Way of Monterey County for a decade.
During her tenure at Hartnell, she has led two comprehensive campaigns, five capital campaigns, and a bond campaign. She has worked with the foundation’s board and college leadership to build vibrant relationships with local industry and create new partnerships with key foundations, bringing resources to close equity gaps in the Salinas Valley community, increase higher education attainment, and support workforce initiatives through current and new programs and facilities for students.
Jackie holds an associate’s degree from Hartnell College, a bachelor’s degree and an MBA from Chapman University, and a doctorate from the University of Southern California. She is also a great advocate for children and youth. Jackie serves as the Board Chair of The Digital NEST and serves on the Rancho Cielo Board and the executive board of the Network for California Community College Foundations. She is a mom to three young girls (3, 5, & 8) and one son (29). She loves to play soccer and has transferred that passion for the sport to her children.
In addition to her already busy life, Jackie is an entrepreneur. In 2020, she founded Love Magnet Cosmetics and Kass & Ky Co., a beauty company named after two of her daughters, and People of Philanthropy, Inc., a consulting company supporting small to medium-sized non-profits.
Entrepreneur Panelists
3 Queens Carnitas




Small Business Expo
Bonita’s Fashion
K’an Artisanal Products
Cultiva Amor LLC
More Than a Hair Cut
Galaxy Party
Narez Organic Vegetables
Kafens
Ofe’s Cleaning Services LLC
Resource Tables
California Office of the Small Business Advocate (CalOSBA) / California Office of the Small Business Advocate (CalOSBA)
Institute for Innovation and Economic Development (iiED)
West Coast Community Bank
Ventures
This institution is an equal opportunity provider and employer.

23 East Beach Street, Suite #209
Watsonville, CA 95076
Hours of Operation:
Monday – Friday : 9:00 AM to 5:00 PM
Phone: (831) 722-1224
Fax: (831) 722-3128

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.
Accommodation for individuals with a disability will be made. Please notify a staff member of your needs in advance.
© El Pájaro Community Development Corporation is a 501(c)(3) nonprofit organization. All rights reserved.