El Pájaro CDC’s Winter Market
Commercial Kitchen Incubator
412 E. Riverside Dr. | December 6 | 10 AM – 4 PM
Embrace the Watsonville holiday spirit and discover the beauty of supporting local this holiday season while exploring delicious, handcrafted products made right here in our community.
This year, El Pájaro CDC is thrilled to partner with the Pajaro Valley Chamber of Commerce and Agriculture to bring you the Watsonville Holiday Factory Sale! The celebration is growing bigger and brighter—featuring even more local businesses and community sites for you to explore.
Indulge in the festive spirit as you enjoy tasty bites, delightful packaged foods, and flavorful foods from local food trucks.
The Watsonville Holiday Factory Sale is more than an event—it’s a chance to celebrate community, creativity, connect with our local entrepreneurs, and it’s a holiday experience that spreads cheer while strengthening our local economy. Come share in the holiday magic and make this season one to remember!
Event Highlights at the Commercial Kitchen:
- A warm, family-friendly atmosphere filled with holiday joy
- Local Vendors: Handcrafted gifts, gourmet foods, food trucks & more!
- FREE hot chocolate & fun activities for kids
- This event is free and open to the community
- Meet the Makers: Get to know the inspiring entrepreneurs behind your favorite local products
Participating Entrepreneurs at the Kitchen
Hand-made and plant based soaps
Locally grown with a variety of flavors
Food truck with the best Mexican food
Made-in-house organic strawberry jam
Variety of freshly-made pupusas
Artisanal sourdough bread
Variety of Italian cookies
Instant café de olla with unique flavors full of tradition
Artisanal European style pastries
Made to order pizzas and his classic bread
Homemade garlic sauce
The classic ensalada de nopales and a caprese skewers
Variety of salsas, sauces and more
Roasted chickens with traditional sides
Sweet traditional treats
Puerto Rican street food and traditional drinks
Thai bakegoods using the best ingredients
Variety of homemade delicious cookies
Variety of tradidtional salsas and marinades
Mole made easy and hot food from the food truck
Watsonville Holiday Factory Sale | December 6 | 9am – 4pm
Visit the website for A LIST OF participating locations and their hours:
Highlights from 2024 Winter Market At the Kitchen
