El Pájaro CDC proudly hosted the Mujer al Mando: Leadership and Business Conference, a day dedicated to cultivating, inspiring, and elevating women who are making a difference in business and their communities.
The conference brought together over 100 entrepreneurs, leaders, and community members for a powerful day of learning, inspiration, and connection. Participants explored strategies to strengthen both their personal and business well-being. From dynamic workshops to an engaging business expo, the event highlighted the resilience, creativity, and impact of women in our communities.
Highlights of the Day
Conversation with Women Leaders
Participants heard inspiring stories and lessons from local entrepreneurs who shared how they stay motivated, energized, and healthy while balancing their businesses, personal lives, and families. They spoke about the challenges they’ve faced, the lessons learned along the way, and how they use their voices as women, mothers, leaders, and entrepreneurs to advocate for others and drive change. The panel also offered encouragement for those who may not yet feel ready to speak up, reminding attendees that every step forward builds confidence.
- Emilia Santos Perez, Alpha and Omega Organic Farms
- Hortencia Anaya, Anaya’s Home Daycare
- Verónica Zamora, Hot Birds LLC
- Lilia Gomez, More Than a Haircut
Workshops Designed for Growth
- Elevate Your Voice: Tools to build confidence, clarity, and strategies to speak up for oneself and others.
- Your Self-Care Recipe: Exploring self-care as an essential foundation for emotional, physical, and mental sustainability.
Keynote Presentation
Lesaan Luna, CEO of Monarch Services, delivered an inspiring keynote that encouraged women to lead with courage and resilience.
Networking & Business Expo
The Expo featured local businesses including Arena Dorada by Beki, Flanaticos LLC, K’an Artisanal Products Inc, Latin Distributors, Lucy’s Fashion, More Than a Haircut, Salud al Natural & Wellness Center, and Zapatería Lili’s. Attendees connected with fellow entrepreneurs, shared resources, and explored opportunities for collaboration.
Thank you!
- Presenting sponsor: JPMorgan Chase.
- Silver Sponsors: Workforce Santa Cruz County.
- Community Sponsors: Pacific Community Fund, Working Solutions CDFI, Santa Cruz Community Credit Union, RVS Technology Group.
- Program Sponsors: City of Watsonville, USDA, US Bank, and California GO-Biz.
